Duties and responsibilities of the business development associate

The primary role of Business Development Associates is to create sales by contacting and building relationships with new and existing clients. Business development associates conduct market research and explore new business opportunities. They collaborate with marketing, sales, and production managers to create and implement business strategies to increase brand awareness and sales. They could also help with the development of marketing materials, business competition analysis, and business contact list management.

Working primarily in the areas of promotion or marketing, Business Development Associates are employed in various types of industries, primarily those that manufacture and sell products. The Bureau of Labor Statistics reports that the employee growth rate in promotions and marketing is expected to be 5% through 2024. This projected growth will be influenced by the need for companies to increase sales and revenue and introduce new products. . in the market and expand the brand. recognition.

Duties and responsibilities of the business development associate

To fulfill its responsibilities to expand your company's market and customer base and promote products, Business Development Associates undertakes a variety of activities. After analyzing many vacancies, we have identified the following main tasks and responsibilities for this occupation.

Build customer relationships

To expand the market, Business Development Associates works to form new client relationships and strengthen relationships with existing clients to create new opportunities. In this role, Business Development Associates assists in sales and service processes to ensure customer satisfaction to increase revenue and develop lasting professional relationships that will drive sales and lead potential partners with organizations associated with these customers.

Promote the company's products

To build awareness and recognition of the product, Business Development Associates helps create sales and promotional materials for customers and the public. They work closely with sales, marketing and advertising departments and managers to define strategies that target a specific audience to increase sales and expand their market.

Conduct market research

Business development associates often participate in market analysis and reports that focus on your company's consumer behavior, sales, and market share relative to your specific products. They generate plans on how to increase this market share and develop strategies that will lead to more revenue.

Coordinate marketing and networking events.

From trade shows to community events, Business Development Associates will host events leading to customer meetings and product promotions. They could help choose materials and products to include in these events and even attend shows and meetings to represent the company they work for.

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