Web consultants, also known as web developers and web designers, design websites and applications for businesses of all sizes and implement SEO strategies to drive traffic to online pages. Web design firms, businesses, and individuals hire web consultants to work full-time and part-time, usually during daytime working hours. Web consultants can also work on their own as independent contractors, doing freelance work. Web consultants complete most of their work independently, mostly reporting directly to the clients who hire them.
Duties and responsibilities of the web consultant
Web consultants perform different job duties based on the websites they are designing, the size of their client base, and whether they work alone or for a full-time permanent employer. Despite these different factors, most web consultants perform the following main activities:
Website and web application design
Web consultants design websites for businesses of all sizes and types. They also design web applications using HTML, JavaScript, and other programming languages.
Create SEO strategies
Web consultants create and implement SEO strategies to increase web traffic.
Write code
Web consultants write code from scratch to export data, connect applications, and design new web pages.
Customer interview
Web consultants interview clients to learn more about their online needs and find out what they want from their website.
Maintain existing sites
The web consultants manage the existing websites and web pages and update the web portals as needed.
Monitor web traffic
The web consultants monitor and analyze web traffic to see where the pages are successful and where they are not, making the necessary changes.
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